How Cloud Video Editing is Revolutionizing the Media Industry

With an increasing number of media and entertainment organizations employing remote or scattered teams, there is a growing demand for collaborative workflows and technology to support them. This trend is driving the adoption of cloud-based solutions, which enable video editors to work together on projects in real time, regardless of their locations.

Cloud-based solutions are bringing about a paradigm shift in how media and entertainment organizations operate, as they enable teams to collaborate more effectively, improve accessibility, security, and scalability, streamline processes, increase productivity, and deliver content faster and more efficiently. By embracing this trend and adopting cloud-based solutions, media and entertainment organizations can position themselves for success in the rapidly changing landscape of remote work, drive innovation and growth, and stay ahead of the curve in delivering content that audiences demand.

Opportunities Cloud-Based Editing Brings to the Media and Entertainment Industry

As a game-changer in media production, cloud-based video editing has several advantages for businesses: it can help companies optimize their workflows, increase accessibility, and cut costs. What is equally important, it helps to address essential technical challenges.

Central Management

One of the most significant advantages of cloud-based video editing is its ability to be updated and handled centrally, guaranteeing that all users have the most recent and reliable software versions. In addition to saving time and effort, doing so ensures a safer and more stable editing environment for everyone.

A great example of leveraging the advantages of cloud-based video editing is one of the top news and media outlet, The Guardian. By partnering with the cloud-based solution, The Guardian improved team communication and streamlined workflows, as well as could securely work in real time with editors and producers all across the world, leading to quicker turnaround times and better-quality video output.

Another prominent media, Bloomberg, used cloud editing to clip live TV, OTT, and digital videos. Along with saving time and creating content for different platforms, it is also essential how this technology reinforced the importance of editing from anywhere and the opportunity to manage all the assets centrally.

High Performance and Low Latency

Reducing latency is a critical aspect of video production, as it can significantly impact the speed and efficiency of the editing process. By leveraging cloud-based video editing platforms, production teams can greatly reduce latency and streamline their workflows, enabling them to work faster and more efficiently than ever before.

Reduced editing latency is especially crucial in sports broadcasting and live streaming, particularly when it comes to video auto-clipping and sharing across various platforms. Thus, for instance, Deltatre and IMG used Blackbird through Azure to extend their editing services for live and on-demand content across various sports. Meanwhile, Rapid Rugby and live streaming provider Corrivium leveraged Blackbird capabilities to publish sports video highlights on social media and TV in record time.

AI and Its Role in Cloud Video Editing

AI also plays its fair share in cloud technology. To enable editors to concentrate on more creative aspects of the editing process, AI can help automate tedious and repetitive activities such as organizing and labeling material or video trimming.

For instance, the IBM Watson Media solution contains AI-based tools that enable video content creators to trim and crop video files as well as add text, transitions, and filters. Chaptering, one more of IBM Watson Media’s features powered by AI, allows for segmenting content into chapters, which makes it easier for viewers to navigate and find specific information.

Quantum’s media tagging service is another example of implementing AI in cloud-based editing. Media tagging allows video services users easily search and retrieve files based on various attributes, such as location, date, or subject matter. To make media tagging work, AI algorithms behind the Quantum tool analyze and categorize media assets and automatically classify video content with pertinent metadata using machine learning.

Flexible and Efficient

Another key benefit of cloud-based video editing is flexibility and effectiveness. It allows editors to access their projects, swiftly modify, and communicate real-time changes with customers or stakeholders. This flexibility allows teams to be more agile and respond quickly to the demands of the fast-paced media industry.

On the other hand, cloud-based editing removes the need for expensive hardware, reduces IT infrastructure costs, and eliminates the need for physical storage. The scalability and flexibility of cloud-based editing are vital for media companies looking to optimize their workflow and reduce their costs while maintaining high-quality video output.

Collaboration between Qvest Media and Mediacorp is a good example of the flexibility and efficiency of cloud-based video editing, which resulted in streamlining and speeding up media company video production, scaling their editing capacity up and down, and achieving greater agility and the ability to adapt quickly to changing production needs.

Final Thoughts

As many media and entertainment companies continue to employ remote or distributed teams, cloud-based editing is becoming the emerging standard in media production. With opportunities like central management, high performance and low latency, the power of AI, and flexibility, this technology enables video editors to collaborate in real time from anywhere, resulting in simplified and effective workflows.

Learn more about DataArt’s video expertise and how we can help companies level up their video editing, processing, and streaming.

Author: Max Kalmykov
Vice President of Media and Entertainment Practice at DataArt

Originally published on https://www.dataart.com/blog.