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In June 2020, at Apple’s Worldwide Development Conference, Apple announced updates for its brand-new iOS 14 operating system for all the iPhones and iPads. One aspect of Apple’s iOS 14 that caught digital advertisers by surprise was the new privacy feature that enables users to easily block data tracking, which countless advertising platforms utilize to provide personalized suggestions and ads.

Upon Apple’s announcement, there was an immediate media frenzy on the implications the software will have on digital advertising. …

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Max Kalmykov

VP, Media & Entertainment at DataArt. Tech enthusiast from New York.

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