Max KalmykovImmersive and Interactive Video Solutions in Media and EntertainmentNow more than ever, media companies need to prepare for the new era of immersive content. Income generated from immersive platforms can…5 min read·Mar 19, 2024----
Max KalmykovTectonic Shifts and the Future Landscape of the Video Streaming Market in 2024Streaming video services have become the primary form of entertainment in many households, attracting more viewers than cable or broadcast…6 min read·Feb 16, 2024----
Max KalmykovProgrammatic Advertising: Next Level of Personalization After the PandemicAfter the global health crisis paralyzed many businesses, digital advertising had to change its ways and evolve. Programmatic advertising…7 min read·Dec 21, 2023----
Max KalmykovPositive Applications for Deepfake TechnologyThe video industry is in the midst of a technological revolution, as the exploration and application of artificial intelligence, machine…6 min read·Nov 29, 2023----
Max KalmykovHow Artificial Intelligence Is Redefining The Video IndustryIn our days defined by technological innovation, the video industry has undergone a profound transformation. AI advantages in video…9 min read·Nov 21, 2023----
Max KalmykovNavigating Recommendation System Challenges in Video StreamingIn the vast ocean of available content across popular streaming platforms such as Netflix, Hulu, or Disney+, viewers frequently encounter a…4 min read·Oct 13, 2023----
Max KalmykovStreaming Reinvented: T-Commerce’s Role in Transforming Video EngagementThe landscape of T-commerce (also known as television commerce or TV commerce) is evolving rapidly, revolutionizing how consumers interact…5 min read·Aug 23, 2023----
Max KalmykovWhy SVOD Services Need to Embrace Streaming Advertising AnalyticsEnhancing streaming advertising analytics and insights has become a popular topic in the streaming industry due to its potential to…5 min read·Jun 12, 2023----
Max KalmykovVideo Conferencing Security Challenges and Ways to Address ThemThe COVID-19 pandemic forced businesses worldwide to adopt video conferencing as the primary communication and collaboration means for…6 min read·May 5, 2023----
Max KalmykovHow Cloud Video Editing is Revolutionizing the Media IndustryWith an increasing number of media and entertainment organizations employing remote or scattered teams, there is a growing demand for…4 min read·Apr 5, 2023----